Using Eventbrite to promote your business

Welcome back to "Career Connect," the podcast where we explore all things related to finding, building, and advancing your career. I'm your host, Adrian Lawrecnce. Today, we have an exciting episode lined up for you. We'll be discussing how to effectively use Eventbrite to promote a recruitment business. Whether you're a recruiter looking to expand your reach or a business owner seeking top talent, this episode will provide you with valuable insights.

Let's jump right into it. To begin, could you explainwhy Eventbrite is a valuable platform for promoting a recruitment business?

Absolutely! Eventbrite is a widely recognized platform for hosting and promoting events. It offers a diverse range of events catering to various industries, interests, and professional development. This presents a unique opportunity for recruitment businesses to tap into a targeted audience actively seeking career
opportunities. By hosting events or partnering with relevant events, recruiters can showcase their expertise, build relationships with job seekers and employers, and ultimately attract top talent.

That sounds promising! Can you walk us through the process of using Eventbrite to promote a recruitment business?

The first step is to create an Eventbrite account and set up a professional profile for your recruitment business. This includes providing an informative description, adding your logo, and including links to your website or social media channels.

Once your profile is set up, you can start hosting events or partnering with existing events. Consider organizing workshops, career fairs, or
industry-specific networking events. These events should be tailored to your target audience and provide value to both job seekers and employers.

Host: That's crucial—ensuring value for both sides. How can recruiters effectively market their Eventbrite events to attract the right audience?

Great question! Eventbrite offers several features to help promote your events effectively. Firstly, optimize your event title and description with relevant keywords that resonate with your target audience. This will make it easier for potential attendees to discover your event through Eventbrite's search function or external search engines.

Additionally, leverage Eventbrite's social sharing features. Share your events across your social media platforms, email newsletters, and professional networks.
Encourage your existing connections and clients to share the event with their networks as well. This word-of-mouth promotion can significantly
expand your reach.

Now, let's talk about the event itself. How can recruiters make the mostof their Eventbrite events to showcase their expertise?

When planning your event, focus on providing valuable content and creating engaging experiences. Consider hosting panel discussions with
industry experts, offering resume workshops, or conducting mock interviews. These activities not only attract job seekers but also
position your recruitment business as a knowledgeable and helpful resource.

During the event, be sure to actively engage with attendees. Answer their questions, provide insights, and collect contact information for potential future candidates or clients. This personal touch helps build trust and fosters long-term relationships.

Building relationships is key in the recruitment industry. Are there any post-event strategies recruiters should follow to maximize their Eventbrite experience?

Absolutely! After the event, it's essential to follow up with attendees and nurture the connections you've made. Send personalized thank-you emails, share additional resources, or invite them to join your talent pool or newsletter. Staying in touch keeps your recruitment business top-of-mind and can lead to future collaborations or referrals.

FD Capital are a leading FD and CFO Recruitment service we use eventbrite to promote our services for topics such as raising private equity.